Danish design company Scandinavian DesignLab was tasked with working up branding graphics for ahead-of-the-curve, Copenhagen-based fashion store Paristexas, and ended up using a motif of bugs made into musical instruments.
The job was to evoke the sense of the clothier being a trendsetter, rather than a follower, and I think that they did it admirably:
Scandinavian DesignLab says:
The assignment involved creating an identity that breaks with the traditional thinking behind identities and by extension supports a sense of unique, international exclusivity and underground style.
All I know is that these are fantastic, unique and really do make me wonder what’s in the store – Mission accomplished. Here are a few examples of the images in use, click for larger versions: