Making your beer sound right

Synotec is a company in Germany that specializes in sound design for products. Whether it’s a vacuum cleaner, or a mixer or anything else, they feel that just the right sound will get you buying more of a product.

In this video, they discuss what goes into the perfect sound of a beer bottle being opened and poured. Fascinating – if only they knew how to pour a beer properly.

Now I’m getting thirsty – maybe it’s the sound.